Argan oil has been an "it" ingredient since 2008, when Moroccanoil launched its popular hair serum. Now, half a decade later, it's safe to say we've all tried some sort of argan oil product, and are familiar with the oil's unmistakeable scent.
Where is all of this argan oil coming from? The lion's share of the world's argan oil is produced in southwestern Morocco, where argan oil cooperatives are a source of employment for a rising number of Berber women. One such example is the Targanine collective, a network of women's cooperatives with 334 members.
In its 26th fair trade partnership, The Body Shop is using Targanine as the argan oil supplier for its new Wild Argan Oil collection. And as an intolerable bleeding heart, that is beyond cool with me!
Knowing that The Body Shop is contributing to a fair deal (socially and financially) for the Berber women who hand-produce this oil--rather than using its bulk purchasing power to leverage unethical prices--makes the scent of the Wild Argan Oil collection that much sweeter.
Allowing people in other cultures, especially women, to bring their unique and beneficial commodities to the global market without depleting their self-reliance is imperative to preserving the unique parts of the world that have something that consumers want. Choosing fair trade is better for all parties involved, and when a corporation chooses it, somewhere an activist gets their wings.
But you want know about the line, too, right? There are nine very luxurious products, from balms and butters to scrubs and washes to a body and hair oil. So you can cover nearly all of your body in the rich-smelling gloriousness of argan oil. Here's why you definitely want to do just that: argan oil contains oleic, linoleic, palmitic, and stearic fatty acids, delivering omega-9 and omega-6 fatty acids, as well as vitamin E and carotenes. On skin, the oil has a comedogenic rating of 0.
I had the pleasure of trying out the range in its entirety. The scent is the same across every product: warm, nutty, and vaguely Hawaiian Tropic-esque, which I LOVE. Here's how I used them to create a hammam-like experience in my very own bathroom.
Bath Time With The Body Shop's Wild Argan Oil Collection
I poured a nice drizzle of the Wild Argan Oil Bubble Bath into hot running water to start off my favorite kind of nightlife--bath time). After a few minutes of soaking, I used the Wild Argan Oil Massage Soap with my Salux cloth to get relaxed and clean. I was pretty stoked at how long the bubbles lasted.
Then I went in for some double exfoliation by slathering on the Wild Oil Argan Oil Rough Scrub, letting it rinse off naturally in my bathwater. The scrub has argan nut and walnut shell particles for sloughing.
After toweling off, I gave myself a good rubdown with the Wild Argan Oil Body Butter, which reminded me how much I love shea butter. It really topped off the softening effects of the Bubble Bath and Rough Scrub.
One thing I have been doing for a month or so that's made a super silky difference in my skin is applying emollient oils OVER moisturizer. Using the line's Radiant Oil on top of the body butter made my skin smooth like WHOA.
Both the Radiant Oil and the Miracle Solid Oil can be used for hair and body. Applied sparingly in my hair it increased shine and helped with detangling without weighing me down. These are straight oils--with no silicones or evaporating copolymers--so do not load the product on unless your hair is really thirsty or textured and can handle it.
The baby tin of Solid Lip Oil is modeled after the Miracle Soild Oil. I plan on using it to moisturize my cuticles and hands on an upcoming flight to San Francisco.
Now, tell me all of your favorite argan oil products. Do you know if they're fair trade? What about the smell or argan oil? Do you love it or hate it?
Photos by Darnell Scott