Brows--they matter. The little hairs on your face have proven to be more important to facial recognition than your eyes--aka, the supposed windows to your soul. And if we’re talking numbers, each brow hair to a head hair is like a black rhino to a New York pigeon. By which I mean, rare and precious enough that if a handful go missing, people notice.
So you should at least pay the same amount of attention to your brows that you do your hair. (Plus, getting your eyebrows done takes way less time and money than a haircut, which means you’re really getting a lot of beauty for your buck.)
I basically have been working in the beauty industry since I was about 15. My mother was a very high-end skin care guru for Isabelle Lancray (a cult-favorite French skin care line) and showed me the tricks of her trade, including how to enhance and shape my brows.
She was the one that first taught me to thread, and since then, I’ve always needed to have well-groomed brows. My nails could be chipped, my flat could be in shambles (it happens; I have two kids), but my brows? These babies will always be perfect. It’s my thing.
So when I first moved to New York a little over a decade ago, I searched all over the city for a threading salon that I could trust. Here I was in one of the beauty meccas of the world. I could probably find a good spot right around the corner, right?
My search for a clean, pleasant threading salon led me into shops with questionable hygiene and very little communication. Ultimately none inspired enough confidence in me, and I just couldn’t leave my brows in the hands of a salon I didn’t trust. So I founded Wink Brow Bar in New York, a brow salon that aims to provide the highest standard of threading possible.
From my experience with Wink Brow Bar, I’ve realized two things: one, most women don’t realize how much better threading is compared to waxing; and two, many women have been turned off by threading because they visited places that didn’t do it properly. So my goal now is to educate women on threading and how they can make sure they have the best experience possible--regardless of where they live.
Threading vs. Waxing
Threading has been around for over 6,000 years. When something has lasted that long despite constant beauty innovation, there’s got to be a reason. Unlike wax, which can burn or cause inflammation around the delicate eye area, threading barely has any contact with the skin.
Personally, I think it’s really strange that with beauty moving toward natural and organic methods and ingredients, wax continues to be the most preferred method of hair removal. Waxes can contain all sorts of funky chemicals that you really don’t need on your skin. Threading eliminates that unnecessary risk.
Threading is also more precise than waxing. In threading, your technician takes off a clean line of brow hair at once, meaning there’s very little chance for your grooming to go off course, which means less pain. Again, this only applies if it’s done correctly. Which leads us to...
What To Look For In A Threading Salon
1. Hygiene. This will always and forever be number one. One of my clients relayed a threading horror story to me that I’ll never forget. She sat down at a threading salon, waiting for her technician to do her brows when she saw the woman pop a zit with her fingers before picking up thread. No. Just, no. You don’t want this woman to touch your face. The only appropriate response to this is to run and never look back.
2. Clear communication. Your threader should communicate with you to figure out your brow fantasies. Is your browspiration Cara Delevingne or Natalie Portman? He or she has to know. Instead of waiting until your technician takes off way more brow than you wanted, relay your wishes clearly. Let him or her know if you’d like trimming or thinning.
Brows are tricky. A highly experienced, trained threader understands that your brows are also sisters, not twins. He or she should be able to work with your unique brow shape and make them even.
3. The right tools. Ask your threader what type of thread and eye cream is being used. Compared with cheap polyester, good quality cotton thread will make the experience less painful since the movements will be smoother. Many threads are also treated with antibacterial and anti-inflammatory ingredients. Also, threading salons often dab cream on your brows after your session. If you have sensitive skin, you should also make sure you know what’s in the eye creams.
4. The right chairs. You should never be sitting straight up--your technician can’t pull brows at the correct angle in that position. Make sure your technician works on your brows while you’re either reclining or lying flat.
Still not convinced? Do you have any brow concerns that you’d like answered? Go ahead and ask me below!