This is the second time in as many weeks that I've picked an indie product made by a company that considers itself a cheerleader for Team Natural. Personally, I don't care if a product is made of exclusively natural ingredients because, as I've harped on about many a time before, natural doesn't automatically equate to better or safer. Don't make me turn this car around.
That said, there are many natural ingredients that do a damn fine job beautifying skin, including the ones in Indie Lee's Swiss Apple Facial Serum.
Stems cells from Swiss apples--yes, fruit has stem cells, too--have started showing up in several anti-aging products over the last few years because of their purported ability to boost cell production while protecting and nourishing skin.
Ahead of "Malus Domestica Fruit Cell Culture" in the ingredient list are seaweed extract and hyaluronic acid, both of which help skin look and feel more supple. I hate the word "supple," but I love being it.
In addition to its formula, one of the main reasons this product grabbed my attention is because Indie Lee--she's a real person, and a brain tumor survivor to boot--has given some really smart answers on her website's FAQ section. For example:
Why does the Swiss Apple Facial Serum cost so much?
It is due to the high cost of the serum’s key ingredients.
She's well aware that $130 isn't something most people drop lightly, but she also wants people to know that sometimes, effective ingredients just cost more. True fact.
This caught my eye, too:
Do you have chemicals in your products?
The reality [is] everything can be considered a chemical… even water.
A natural brand that actually gets it? Definitely deserving of the Indie Product of The Week distinction.