- Editor-in-Chief: Jane Pratt
- Executive Editor: Marci Robin
- Managing Editor: Dan Koday
- Editor: Sable Yong
- Social Media Editor: Caitlin Van Horn
- Contributing Editors: Wendy Rose Gould, Kelly Dougher
xoVain is a new kind of beauty site where there are no secrets. We believe in using beauty as a tool to make women feel good about themselves, for themselves. This is where you'll go to learn that you're not the only one with curly eyebrows, uneven lips, or weird toenails, and to learn how to deal with them... or not. We're experts in being real.
Preceded by xoJane.com, xoVain is a collaboration between Jane Pratt and Time Inc.