Recently, I was sent the press kit for a new multimedia brand targeted toward millennials that will launch in the spring with a "collectible print component," which, upon further reading, I determined was this brand's lingo for "magazine."
Oh. So that's what we're calling them now?
I've worked in both digital and print media throughout my 15-year career. But if you'd have told me back in 1999 that I would eventually edit a Web site dedicated to beauty, I would have cracked up.
At that time, the Internet was a MUCH different place, and though it was fun and very new (and slooooow: shout out to 28.8 modems!), part of me was like, "This may not last forever." I loved the Internet, but I believed in magazines.
And you know what, I still do. Times have changed, but there's room for both. The Internet and magazines serve different purposes in my life. Also, I want to support the work of my friends who write for or edit magazines. While I have ramped back considerably on my print consumption (mostly for clutter reasons), I regularly buy single copies of, or subscribe to, the following:
- The New Yorker
- Teen Vogue
- Cherry Bombe
- Consumer Reports
- New York Magazine
- Marie Claire
- Harper's Bazaar
- The Gentlewoman
- Vanity Fair
- Wax Poetics
These days, I get the majority of my news online, mostly from my Twitter feed, which skews heavily toward beauty, fashion, and hip-hop beefs. And I check in on a large number of sites throughout my day via Flipboard and Feedly (but man, do I miss Google Reader).
Yet I will always hold a special place in my heart for the printed page, er, collectible print component, as long as it continues to exist.
- What do you guys regularly read?
- Do you still buy magazines?
- Is this Lil Wayne vs. Birdman drama real or a marketing ploy?
Tell me all about your reading habits--and get to solving your beauty problems--because sharing is caring in this week's Open Thread.