Kim Kardashian is Over Contouring, And Millennials Are Over Department Store Beauty Counters

Most reality stars don't sell their beauty products in department stores, though, so they're not worried about it.
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Most reality stars don't sell their beauty products in department stores, though, so they're not worried about it.

It's a HOLIDAY WEEKEND! How lovely to have three days to luxuriate in the... rain. Yeah, thanks for the great weather, Minneapolis. I know I can always count on you to F with my tanning schedule. However, I got a heat rash from spending too much time in the cabin sun last weekend, so maybe this drizzly, gray weather is a blessing.

Since I have a very packed schedule of Real Housewives watching and nap-taking to get back to, let's dive into the weekend version of the beauty news, shall we?

Is the department store beauty counter on its deathbed?

Where do you prefer to buy your beauty products? Do you love a stroll around Sephora, or do you need some assistance from behind the department store counter when you're looking for a new foundation or brow product?

Racked went in-depth to the "Sephorization" of beauty, a millennial-driven trend in makeup-purchasing where customers demand to play around with products before they buy and often depend on reviews instead of salespeople to help them decide what to buy. Customers now want to walk into an Ulta or a Sephora and grab things of their own accord, not be led by the hand and "helped" in a traditional manner.

A sales assistant at Selfridge's department store, London, 1946

A sales assistant at Selfridge's department store, London, 1946

I learned almost everything I know about makeup from traditional department store makeup artists. I used to spend a lot of time at Nordstrom letting the artists play with my face; it's where I discovered a ton of my favorite products, and I made friends in the process, too. When I was old enough to wear makeup, my mom took me to the Clinique counter at Marshall Field's and had the makeup artist color-match me and find a few age-appropriate products for me to wear, and I thank her for that experience almost every day. I never had to fumble around with orangey foundation or unflattering eyeshadow because I had that extra guidance. And even though I'm a beauty writer, I don't really enjoy going to Sephora. There's too much to look at, and I'm more apt to go to Nordstrom to get the few products I know I want. 

However, a lot of people my age think beauty counter people are pushy and would rather grab and go from Sephora. Even Estee Lauder, the queen brand of the beauty counter, added its Estee Edit line to Sephora to appeal to that crowd. I get it, I get it!

The beauty industry is definitely changing, and it'll change even more as we find new social platforms to love and new "influencers" to be inspired by. However, I think beauty counters will always be around in some form. Maybe they just need a kick in the pants to modernize a bit more.

Reality stars are some of the biggest beauty businesswomen

Being a reality star seems like a pretty sweet gig. You get famous for being yourself, and then when your season of The Real World or Laguna Beach or The Voice is over, you can funnel your newfound "fame" into whatever business opportunities you like, from wine to athletic wear to beauty lines. 

​Refinery29 rounded up all the reality stars with perfumes, haircare products and eyeshadow palettes, and it's a truly staggering list. Some of them aren't surprising, like J-Woww's tanning lotion or the Kardashians' hot tools. What is surprising is how many of the Real Housewives have their own beauty lines. Get it, ladies. I wish my favorite Housewife, Camille, would launch a line of hair extensions or something so I could help support her single-mom lifestyle.

The best part of this list is that they included Into the Gloss founder Emily Weiss, who was the "super intern" on The Hills. I'm still waiting for her to write something about her MTV past. C'mon, Emily! Write an "It Happened to Me"!

A teen beauty queen apparently has better things to do than go to school

Oh, teenagers. Never change. 

Miss Teen South Carolina, Madison Cox, was arrested for forging doctor's notes to get out of school. ARRESTED. Instead of having her mom write her a note like I did, she actually stole a doctor's notepad and wrote the notes herself, which is prooooobably frowned-upon by the powers that be. When the school started thinking, "Hey, doesn't it seem a little fishy that this girl hasn't been in school very often?" they followed up with the doctor's office, and the doctor's office was like, "Yeah, no, she definitely wasn't here."

The 17-year-old was arrested and spent the night in jail. ​Buzzfeed reports that she's been "vague-tweeting" since the incident, including this gem:

Someone responded, "Hey, at least you weren't crying in your mug shot." I have to admit, her eyebrows look pretty good!

Kim Kardashian is so over Kontouring

Thank God, because I really hate reading the word "Kontouring." I'm sorry I even wrote it. 

But yes, it's official: the queen of contour is totally over the look. Here's what ​she said about the trend she and her sisters made famous: "I think right now it's more about nontouring, like real skin with less make-up on it. I'm trying to wear less." 

Kim also revealed that she still loves contouring and will probably never stop contouring her nose. "I know people think I've had a nose job but it really is just makeup!"

Kim has been busy cleaning out her makeup bag. When she travels, she brings a lash curler, a nude lipstick, foundation, mascara and some highlighter, and that's basically it. She was probably wearing way more makeup than that when she gave birth to North almost three years ago, but apparently Kimmy K was totally bare-faced when she had Saint last winter. 

As many of you know, I love Kim to death, and I think she's so gorgeous with and without makeup. The photos from her Vogue Australia shoot, featuring a stripped-down and undone Kim, are just beautiful. Whatever makes you happy, Kimberly!

  • What are you guys doing this Memorial Day weekend? Are you drunk right now? Are you BBQ-ing your heart out? 
  • Who's your favorite Housewife? Which franchise is your favorite? I'm a ride-or-die for RHOBH, with NY a close second.
  • What trouble did you get into in HS?