Blake Lively's Hair is Slightly Darker, and That, My Friends, Qualifies as Beauty News

It looks like she needs to take Russia's new safe-selfie advice, though.
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It looks like she needs to take Russia's new safe-selfie advice, though.

I feel like I'm starting an increasing number of beauty news roundup with confessions that reveal my superannuated way of being. Like, just a couple weeks ago, I admitted I don't watch Orange is the New Black, and today, I'm telling you this: I've never seen a damn thing Blake Lively has ever been in. I just went through her whole IMDB page—nothing. 

Her half-sister Robyn? Now we're talking. She was Teen Witch! Top that!

Robyn Lively was the reason I wanted to have auburn hair growing up, but Blake is apparently very closely associated with her blondeness, because the internet reacted like a malfunctioning firework when our first news blurb hit.

Blake Lively is no longer blonde! But she's not brunette! She's... bronde?

Blake Lively (I accidentally typed "Lovely" at first, and let's be real—that's accurate) posted a couple photos on Instagram from an incredibly beautiful location that only incredibly beautiful people are given access to probably, but what everyone noticed before the scenery was her new darker hair color. Don't worry, guys, she thinks it's crazy, too. (lol?)

This will surely spark a stampede of blondes bounding to the salon to get brondified (it's already a fake word—let's just pile it on), and Keratin Complex’s Abraham Sprinkle, who has the best name in the world and you can't tell me otherwise, gives the following advice on doing so: “When going from a light shade to dark usually a filling process is involved due to securing a underlying pigment. This prevents fading. In Blake’s case, going to a brown-blonde fusion, I would skip this step as the blonde peeking through is what is giving the hair its overall character. If I were to replicate, I would go a level deeper and warmer than my target shade. Then go back and precisely place a bit of lightener with a low volume developer to ship tone and cause the irregularities throughout that makes bronde such a unique look.”

Beauty blogger Em Ford's powerful "You Look Disgusting" video resonated with hundreds of thousands of viewers.

Last year, Buzzfeed made a video about what it's like to be a woman with an internet presence. As someone whose job is basically "woman who writes words on other people's computer screens," it meant a lot to me to hear about similar, albeit awful, experiences. My friends Sara and Gaby are both in the video, and their internet presences blow mine out of the water, so I can only imagine how much more crap they get than I do.

But when you voluntarily include your appearance in the mix of your online presence, like a beauty blogger does, there's a whole new stinky layer of the "woman on the internet" onion to contend with. And that's why Em Ford's "You Look Disgusting" video, in which she shares comments she's received on social media when she does and doesn't have makeup on, is such an important clip to watch.

The response has been remarkable, prompting women to use the #YouLookDisgusting hashtag to share, commiserate and support.

Benefit got some major backlash over fat-shaming tweets. 

You know how sometimes there's a hashtag trending on Twitter that'll encourage people to tweet their own funny response, but sometimes those hashtags are not very nice? Well, someone on Benefit's UK social media team didn't see the fat-shaming, customer-insulting harm in the hashtag #MakeAMovieAFatty and played right along—twice—with lists of not-so-body-positive puns. 

*awkward collar pull*

*awkward collar pull*

Followers immediately started calling out the unfunniness; however, at first, the account replied not with an apology, but with, "Hey Benebabes, we're only having a little fun getting involved in the trends as we always try to do."

I'm thinking these tweets can be chalked up to one person's poor judgement and not, like, a staff meeting where Benefit made a corporate decision to be insensitive, because moments later, the tweets were deleted and the apologies started pouring forth from the UK and US accounts, both to all followers and to individuals who complained directly to them.

Russia doesn't want you to die while taking selfies. Thanks, Russia!

There has been a rise in fatal selfies in Russia (yes, you read that right—fatal selfies), so this week, the Russian Interior Ministry launched an infographic guide to help its citizens not die while taking pictures of themselves. And you can benefit from this advice, too!

This is real.

This is real.

The suggestions include not selfie-ing on train tracks, with a gun, from heights, and with wild animals. You will look just as hot—and 17 times as smart—on solid ground next to a regular ol' cat. 

  • What's the riskiest selfie you've ever taken? 
  • Did Benefit's tweets bother you? 
  • Are you totally gonna go bronde now?