The Best Drugstore Brands For Vegan And Cruelty-Free Makeup

Satisfy you skin, your wallet, and your conscience.
Avatar:
Kelly
Author:
Publish date:
Social count:
393
Satisfy you skin, your wallet, and your conscience.

Hey, everyone, I’m back with some more budget beauty recommendations! This time I'm focusing on drugstore brands that produce vegan, cruelty-free, and/or “natural” beauty products. 

I myself am not vegan, but I love supporting cruelty-free brands whenever possible. As for natural beauty products, all that means to me is being mindful of any harmful chemicals, synthetic fragrances, and known skin irritants. I have sensitive skin so the latter is important to me.  

Below is a list of my favorite feel-good drugstore brands; these are all ones that I've personally tried and liked. I've also included some info on whether they're vegan, conduct animal testing, or use harsh chemicals.

Wet ‘n’ Wild: Mostly vegan, does not test on animals. Provides a list of their vegan products here.

NYX: Mostly vegan, does not test on animals. They don't have a product list like Wet ‘n’ Wild, so I advise checking the individual labels. 

e.l.f. Vegan, does not test on animals. They recently replaced beeswax and lanolin with synthetic versions, and all of their products are hypoallergenic and non-comedogenic. 

Physicians Formula: Mostly vegan, does not test on animals. Their products are made for sensitive skin and offer the following claims: non-irritating, non-greasy, non-comedogenic, hypoallergenic, dermatologist approved, and no “PABA nor over 100 known skin irritants.” Yay!

Pacifica: Vegan, does not test on animals. The line (including nail polish) is “formulated with natural products,” which means that items are paraben-free, sulfate-free, and free of other harsh chemicals. They also use “essential and natural oils” for their fragrances and do not “support the use of naturals that are threatened or where the harvesting of the plant endangers biodiversity or causes other environmental issues.” 

So, as you can see from the list, these are all great and seemingly responsible brands. But how do their products work? I decided find out by creating a complete beauty look using some of my favorite products from the above brands.

Here's What I Used:

vegan and cruelty-free drugstore beauty brands

- Physicians Formula Organic Wear CC Curl & Care Mascara

- e.l.f. Glitter Liquid Eyeliner

- NYX Love In Rio Eye Shadow Palette

- Pacifica Mineral Eye Shadow Duo 1 

- e.l.f. Jumbo Lip Gloss in Pink Umbrellas (You could also use Wet 'n' Wild Mega Last Lip Color, which I just reviewed; swatch of Don't Blink Pink below.)

vegan and cruelty-free drugstore beauty brands

L to R: Wet ‘n’ Wild Megalast Lip Color in Don’t Blink Pink, e.l.f. Jumbo Lip Gloss in Pink Umbrellas, NYX Love In Rio Eye Shadow Palette (light brown, gold, dark brown), Pacifica Mineral Eye Shadow Duo in Celestial and Opal, e.l.f. Liquid Eyeliner.

Quick note: I’m not wearing any foundation or concealer because my skin tends to be very picky about that and I haven’t found any that I absolutely love from these brands or others like them. I’m open to suggestions!

Here’s the vegan, cruelty-free look that my sensitive skin loves.

vegan and cruelty-free drugstore beauty brands

I swiped the darker half of the Pacifica eye shadow duo along my brow bone for a bronze highlight. It has enough brown in it that I was able to use it under my cheekbones as bronzer, too. (I don’t play by the rules!) 

I used the gold shade in the NYX palette on my eyelids and then used the darker brown shades in the outer corners and along my crease. I curled my eyelashes and then applied the Physicians Formula mascara on my top and bottom lashes. 

Then I coated my lips wtih the light pink e.l.f. lip gloss (more like a tinted lip balm, which I prefer) and lined my upper eyelids with the e.l.f. glitter eyeliner, which comes off easier than you'd expect with a wet towelette.

vegan and cruelty-free drugstore beauty brands

FYI, the eye shadow photographed darker than it looked IRL. At least my eyelashes look great.

I thought you might like to see a comparison of my natural eyelashes next to my eyelashes with the Physicians Formula mascara. 

vegan and cruelty-free drugstore beauty brands

Mascara on the right.

I’m surprised by how much I like this mascara, because my usual motto is waterproof or die. But although I have to be careful not to rub my eyes or fall asleep on my white bedding, I can feel good that what I'm putting near my eyes is mostly natural, hypoallergenic, and free of harsh chemicals. It also helps that it works really well and gives my lashes a great natural look.

What are your favorite affordable brands for natural, cruelty-free, and vegan products? Have you tried any of these? I'll take those sensitive skin foundation and concealer suggestions now!