Last week, I had the chance to head to Sephora bright and early before the store opened to meet with Davis Factor, founder of Smashbox Cosmetics, and Lori Taylor, Global Pro Lead Artist for the brand.
When I got to the store, I was a bit sleepy and flustered, but after downing some coffee and smoked salmon on a bagel (perfect way to start the morning) I was greeted by the extremely friendly pair and quickly settled in to hear them talk about the brand and what it had to offer for fall.
If you're not in the know, Smashbox was started by Davis, a photographer, when he realized that the makeup that was being used on his sets wasn't photographing well. He wanted products that looked flawless on a model's skin but caught the light beautifully, too, without any telltale lines or cakey finishes. The brand was born and launched many bestsellers--including the super-popular primer in all its iterations--and every time a new product is created, it is tested out and photographed in Smashbox studios first, before it's ever sold to the masses.
Davis realizes that we live in a photo-obsessed society, where women (and men) want to look good in selfies with help from makeup made to highlight one's best assets. One of the newest products created to help us achieve webcam perfection is the brand's new Liquid Halo HD Foundation SPF 15.
As Lori and Davis described it, it's like "an Instagram filter in a bottle," with a gel base that gives skin a soft focus effect by bouncing light off of its surface. All of the shades in the collection magically adjust to your skin tone (seriously). Lori told us that there are at least three shades for everyone, and she has yet to find someone with skin too dark for the darkest shade in the collection, so there's no trouble in finding your perfect match, no matter your shade or undertone. And as someone on the other end of the spectrum (ghostly pale), even the third lightest shade worked fine for me.
Another product that they were psyched to share is the Always Sharp Waterproof Kohl Liner, which has a specially made twist off cap that sharpens your pencil everytime you open it.
This thing is amaaaaazing. A freshly sharpened pencil with each use means less chance of eye infections and a precise line every time, and the colour is nice and easily smudged when first applied, but after it's set, it's on for good until you wipe it off with a heavy-duty cleanser at night. I love this liner for getting right into my lash line for definition.
One of the newest fall launches that I'm digging on the most is their Fade To Black Be Legendary Lipstick in Black Cherry. It's a limited-edition shade of deep cranberry that goes on so smooth and silky and gets deeper the more you apply. I blotted mine down to give it a wine-stained effect, but it can definitely go even moodier.
And here are some swatches of the lipstick and liner for you lovely people:
After talking with Davis and Lori, I had the chance to get my makeup touched up and have my photo taken by one of Smashbox Studios' photographers, Steven Khan.
Basically, I've fallen back in love with Smashbox. I mean, I've always been a fan. I've been using their gel eyeliners, brow powders, primers and brushes for years, but I'm really impressed by these new launches, and after testing them out on myself, I can vouch for their cred. Enjoy!