Is This the Cutest Drugstore Beauty Brand Ever? (Spoiler Alert: Yes)

I'm showing you some of my favorites from this colorful line.
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Wendy
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I'm showing you some of my favorites from this colorful line.

If you're even a semi-frequent participant in beauty culture, chances are you've come across Pop Beauty in the past. The products are sold at Duane Reade, Rite-Aid and Walgreens, and they makes regular appearances in monthly subscription boxes (which is how I first came across the products). 

In terms of cost, I'd call Pop Beauty a mid-range drugstore brand, with prices starting at $6 for lip color, $26 for CC cream and $24 for 10-piece eyeshadow palettes. Today, I'm showing you the brand's new Pow Wow Powders, a neutral shadow palette, and several lip products to give you a feel for what they can offer in terms of quality, color and versatility. 

The Eyes

This is the Bright Up Your Life eyeshadow palette in Naturally Bare, which retails for $24. Pop Beauty sells two other 10-piece shadow palettes, one called Bright Delight, loaded with super-bright hues, and Smokin' Hot,  perfect for smoky eyes.

This is the Bright Up Your Life eyeshadow palette in Naturally Bare, which retails for $24. Pop Beauty sells two other 10-piece shadow palettes, one called Bright Delight, loaded with super-bright hues, and Smokin' Hot,  perfect for smoky eyes.

To begin, I started off with a Korean primer and BB cream, then filled in my brows and applied eyeshadow primer. For my eye look, I wanted to create a dimensional, earth-toned smoky eye, so the Naturally Bare palette was perfect. 

I experience some fall out with these. To help, I hold a tissue under my eyes while applying the colors. While I do find the formulation slightly dry (hence the fall out), the color payoff is good and the shimmer factor is really pretty. The primer helps with color and longevity, so don't skip it.

I experience some fall out with these. To help, I hold a tissue under my eyes while applying the colors. While I do find the formulation slightly dry (hence the fall out), the color payoff is good and the shimmer factor is really pretty. The primer helps with color and longevity, so don't skip it.

I used the shimmery peach shade next to the pale white as my base, then went in with the color just to the right of it (a shimmery taupe) for the center of my lid. For the outer corners of my eyes, I mixed the two colors on the bottom furthest right. I blended all these out with the shimmery white on the top left. 

Fun fact: the reason we all do these "side eye" shots is because it's the best way to show an "eyes open" look while still giving you a feel for the upper and lower eye color. 

Fun fact: the reason we all do these "side eye" shots is because it's the best way to show an "eyes open" look while still giving you a feel for the upper and lower eye color. 

I then went in with a brown liner against my upper lash line, and blended out with the bottom furthest right shade using an angled eyeliner brush. Using the same brush, I applied the furthest right shade on my outer lower lash line, the peachy shimmer on the center bottom of my lash line, and then added the white shimmer to the corners of my eyes. After that, I swiped on mascara.

The Face

Pow Wow Powder bronzer, $24. There's also a blusher and a highlighter version and all are quads. 

Pow Wow Powder bronzer, $24. There's also a blusher and a highlighter version and all are quads. 

The Pow Wows are new for Spring 2016. 

The Pow Wows are new for Spring 2016. 

I'm a big fan of this bronzer palette, which features four shimmering hues in complementary colors. The formulation is silky and sheer, allowing you to build up pigmentation. I don't know about you, but one of my biggest struggles with bronzer and contour is using a heavy hand and not being able to blend well, but I have a really easy time with these. The upper right color is a pure, deep taupe shimmer, while the other three have trace amounts of glitter flecks. 

Wearing the bronzer. I know it's kind of hard to see on my pale skin, but if you look closely you can make out some contour/glow around my cheeks, nose and forehead.

Wearing the bronzer. I know it's kind of hard to see on my pale skin, but if you look closely you can make out some contour/glow around my cheeks, nose and forehead.

I swiped a mix of the upper right shade and lower left shade under my cheekbones, down either side of my nose and on my upper forehead. 

The Pow Wow Powder blusher. Adorable, right?

The Pow Wow Powder blusher. Adorable, right?

The colors are probably even a little brighter in person. The top right and bottom left are matte, the top left and bottom right are shimmers with tiny flecks of glitter.

The colors are probably even a little brighter in person. The top right and bottom left are matte, the top left and bottom right are shimmers with tiny flecks of glitter.

I'm going to recommend this blusher quad for several reasons. First, the quality is good — it's easy to build up color and the color payoff is impressive — and there's a true variety of colors offered. I feel like duo, triad and quad blushers often provide colors that are too similar, but all these are different and still work well with each other.

Wearing the blush.

Wearing the blush.

For this look, I layered two of the blushes. I first blended the bottom left shade onto the apples of my cheeks and up to my temples, and then I did a sheer layer of the bottom right shade, a shimmery lavender-meets-pink. I layered it in place of a highlighter, and even applied a touch to the bridge of my nose. 

The Lips

Straight-on.

Straight-on.

Here I'm wearing the Matte Velvet Lipstick in Pop Persimmon, a bright and splashy orange. It definitely has a matte finish, though not as matte as some on the market. In return, though, you get more moisture out of it. The lipstick requires several coats to build up opacity, but this color is beautiful and not easy to find elsewhere.

This is Novel Nude, also one of Pop Beauty's matte lipsticks. I have the hardest time finding nudes that work well with my pale, pink-leaning complexion, and was surprised at how pretty this one was. Like the orange above, you have to do several layers to build opacity.

This is Novel Nude, also one of Pop Beauty's matte lipsticks. I have the hardest time finding nudes that work well with my pale, pink-leaning complexion, and was surprised at how pretty this one was. Like the orange above, you have to do several layers to build opacity.

Permanent Pout in Power Pink, $14. This product comes in six matte colors.

Permanent Pout in Power Pink, $14. This product comes in six matte colors.

Finally, I wanted to talk about Permanent Pout, which is also a new Spring 2016 product from Pop Beauty. Above I'm wearing Power Pink, a seriously bright, verging-on-neon pink that dries matte and stays put. The formulation is thinner than similar liquid mattes, and like the lipsticks, you do need to add several layers to create opacity. However, the end result is a serious dose of color and a soft, matte finish. I ate a bunch of bread and butter pickles while wearing this color and drank tons of water and it stayed put (except for a little transfer from the outer corners).

  • Have you tried any products from Pop Beauty before?
  • What do you think of their new products?
  • Does the packaging appeal to you?
  • Do you think these mid-range prices are fair?