I know a number of intelligent, beauty-literate women who are only just now getting a grip on the concept of BB cream, which is why many of them wanted to pull their hair out when companies started introducing CC creams.
Well, get ready to be bald, because the DD cream has landed!
As you may know, the BB in BB cream stands for "beauty balm"--at least here in the US. Over in Asia, BB stands for "blemish balm" or "beblesh balm," and no, beblesh is not a word in any language. Most Western formulations are basically tinted moisturizer, but with a few extra benefits other than tint and moisture, like sunscreen or anti-aging vitamins--depends on the brand.
CC cream's CC stands for "color correction." Except when it stands for "color control." Or "complete correction." The running theme, though, is that they're tinted moisturizers much like BB creams, but their formulas are more focused on improving the appearance of discoloration.
So. What's a DD cream?
When I received OFRA DD Cream, I decided to take it around the office to see if anyone could guess. The answers and reactions included:
"D...don't know what that could stand for."
"Was there ever AA cream?"
"Does it make your boobs bigger?"
DD apparently stands for "dynamic do-all," and that's not just OFRA's interpretation of the letters; another early DD cream from Julep concurs. And while it's not dynamic or do-all-y enough to change your bra size, it does have plenty of benefits.
In the case of OFRA's DD Cream, it's sort of a BB and CC cream greatest-hits compilation: light coverage that makes skin look more even with light-diffusing ingredients, plus hydrating and anti-aging ingredients like botanical oils (almond, jojoba, avocado), hyaluronic acid, vitamins C and E (both antioxidants), and a silk peptide. Oooooh.
It comes in 10 shades, including much darker shades than I've seen available among BB and CC creams. The color I received, Glow--the lightest shade--also has pearlized pigments to really make it... you know... glow.
Although my initial application didn't fully cover my splotchiness as much as I'd like, OFRA does promise the coverage is buildable. And it's definitely luminous right off the bat.
All in all, it's not dramatically different from its predecessors, but it is worth trying if you're looking for something especially illuminating.
Don't be surprised if other brands say their DD creams coming down the pike are "daily defense" creams--most likely light coverage with high SPF--which is what most folks in the beauty industry figured DD creams would be before OFRA and Julep swooped in all lickety-split and whatnot with their "dynamic do-all" versions like those kids who comment "FIRST!" on Facebook posts.
Also, I suck at math, but I've determined that--with BB creams hitting it big in 2011, CC creams in 2012, and DD creams in 2013--we'll have ZZ creams in 2035. I have no idea what ZZ will stand for, but I think there's a decent chance it'll make you grow a super-long beard.
So, are you going to try DD creams? Are you over the whole double-letter tinted moisturizer thing? Were you ever... uh... under it?