Fun fact: I don’t have cable. I have Netflix and the Internet, so I'm set for any entertainment that I could possibly need.
I’m so used to binging TV via Netflix that I often forget about actual advertisements that happen during shows. But lately I have been bombarded with the same advertisements on YouTube and in sidebars of websites for a new mascara that is the hot new look in lashes. And its clumptastic.
So I had to try it.
This is another one of those fads that isn’t really new at all. The clumpy eyelash look was popularized in the mid '60s by Twiggy, Diana Ross, and later with Farrah Fawcett, and it started popping back up in the fashion scene in the last year.
For true clumpy mascara magic I tried out Maybelline The Colossal Chaotic Lash Mascara.
Now just so you know, I was a clumpaholic in high school. I layered on as much mascara as I could handle (Maybelline's The Falsies was a favorite) trying to go for a voluminous look, and I switched over to a more fluttery, lengthened lash look when I got to college. I seriously swore off thicker-lash mascara in favor of a light coat of L’Oreal Telescopic and brushing it out to really make sure things didn’t get clumpy. I’ve been anti-clump for years now.
So I busted it out and went ham on one eye.
This is probably more mascara on one eye than I normally wear in a week.
The formula of this mascara is really thick and wet. The bristles of the brush are at crazy angles, so it takes a few swipes to get all your lashes coated in the inky stuff. I swiped on two layers, just wiggling it into the roots and brushing upwards before going in with the slightly curved edge and raking it across to clump clump clump it up.
I was pretty surprised at how flipping enormous my one eye looked with the mascara on. Usually, my lashes aren’t too far a cry from not wearing any, so this was a bit mind-boggling.
On both eyes I could literally see my eyelashes at all times. It was like a fuzzy, dark haze around my line of sight. I also got a spider-lash vibe from it and was generally not digging it. So of course I decided to get an outside opinion.
I enlisted the opinions of a few makeup n00bs, my mom, grandma, cousin, and boyfriend. The reactions were all surprisingly positive. I mean, no one outright said that they loved it, but without prompting, my mom said it was Twiggy-esque (I also got a vote for Liza Minnelli) and in general the consensus was, and I quote, “not bad.”
Not exactly a shining accolade, but I was also told that it looked like I was wearing false eyelashes and eyeliner, of which I was wearing neither.
So, how to wear this trend? It all depends on the look you are going for. The runways have been pairing this bold lash look with barely-done-up looking skin and either a nude or glossy but somewhat unassuming color on the lips—nothing too bold. Advertisements, on the other, hand have taken a more rock 'n' roll vibe with it, using lots of eyeliner and a nude lip.
I think I’m going to stick with my usual lengthened look and only bust this out for special occasions. But what do you think about the big, clumpy lash look?