Beauty tutorials are a big part of YouTube's appeal--how else are you supposed to learn how to properly apply cat-eye liner or contour like a Kardashian? But there’s a whole subset of beauty videos on YouTube designed to appeal to those of us who experience ASMR, combining instructions on various makeup or skin care techniques with a relaxing experience.
ASMR stands for autonomous sensory meridian response. It refers to the pleasant, relaxing sensation some people experience in response to certain triggers. ASMR is triggered by many different kinds of stimulation: auditory, visual, olfactory, physical.
This video by The Waterwhispers does a good job of explaining ASMR, and this one by Olivia’s Kissper ASMR goes over 30 of the most common triggers, which include hair brushing and paper rustling. (Both of the video creators are what those in the ASMR community refer to ASMRtists.)
People who experience ASMR say it feels like bubbles running along your scalp or up your spine, or a wash of relaxation.
Those in the community often refer to the feeling as tingles. Others call it a brain orgasm, though ASMR isn’t sexual. It’s hard to describe the feeling of ASMR, except that you know it if you’ve had it.
Many people credit ASMR and ASMR videos with helping them manage insomnia, stress, and depression. Turns out they can also make you look better. While many ASMR videos are deathly boring to people who don’t get the sensations--most people are going to need an incentive to watch a dialogue-free video of a dude brushing someone’s hair--those that double as beauty tutorials have something to offer for all of us, tingly or otherwise. Here are a few of the best ones.
This video from Olivia’s Kissper ASMR goes over her makeup routine from start to finish, including an evening eye makeup look. It also features lots of mouth sounds, if that’s an ASMR trigger for you.
Many ASMRtists have a tight nail game because tapping nails are a common ASMR trigger. If you’re going to feature your nails prominently in a YouTube video that could be watched by thousands of people, you want them to look good. ChakraBot used this video as a tutorial on applying nail foils, which would look great for an evening party.
Maria of GentleWhispering is probably the best-known ASMRtist--her YouTube channel has more than 300,000 subscribers. She does a variety of videos, from simple ones featuring towel folding or soft talking to role plays. This one goes over her makeup look. It’s a relatively subtle look, but includes cat-eye liner for a bit of drama.
You might want to save this video for summer, because it’s not the best time of year to put ice on your face. But it’s a fun idea: Olivia uses three different kinds of ice and outlines five different ways to use the cubes to soothe, massage, and treat your skin.
Many of the videos made by Ally of ASMRrequests feature professional-looking role plays, but this one is simply a detailed overview of her usual makeup look. It’s a great everyday look: clean skin, subtle eyes, soft lips.
Back to GentleWhispering because Maria is actually trained as a massage therapist, which makes her the perfect person for this ASMR video focusing on facial massage and evening makeup. Fans of facial massage say that it can give your skin a healthy glow by improving circulation, and it’s a nice way to self pamper.
Back to that contouring I mentioned earlier--seriously, how do people do that? Watching this video from ASMR Massage Psychetruth might give you some idea of how to accomplish that look. It’s the first in a series on makeup contouring, and this video looks specifically at contouring with liquid makeup.
I’ve made a YouTube playlist with these and other beauty ASMR videos, for easy watching.
- Have you heard of ASMR? Do you experience it?
- Who are your favorite ASMRtists?
- Can anybody actually execute contouring successfully, with tutorial videos or not?