Get The Alexander Wang Runway Look Without Actually Bleaching Your Eyebrows

Futuristic industrial mannequin tomboy is so in for fall.
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Futuristic industrial mannequin tomboy is so in for fall.

I am a tomboy. There’s a good chance I mention that in every article. I have fun playing with makeup, but I prefer a clean, minimalist look to most everything else. 

When I saw the pictures from Alexander Wang’s Fall 2014 show, I was immediately intrigued. It wasn’t just a bit modern and masculine; it was futuristic-industrial-mannequin-tomboy.


Despite it being a mostly bare look, it proved to be one of the most divisive of New York Fashion Week. The makeup was applied in a way that accentuated the natural light and shadows on the models’ faces, and bleached eyebrows took that starkness to another level.

While challenging and not conventionally “pretty,” I set out to recreate this look because, well, what’s the fun in easy and conventional? 


The Hair

Redken Creative Consultant Guido Palau drew inspiration from one of Alexander Wang’s illustrations, and his goal was to make the hair look “drawn on.” He used Redken Control Addict 28, a high-hold hairspray, and Shine Flash 02, a glistening mist, to make a helmet-like shape--something “classic” but “not too normal.”

I parted my hair deeply on the right. As I usually part my hair on the left, I found that an opposite parting gave my hair a bit of lift and volume. 

A look in itself.

A look in itself.

I secured the bottom section of my hair into a low ponytail. Then I saturated the front of my hair with hair spray and used a comb and bobby pins to shape it across my forehead.

I also changed out of my bathrobe.

I also changed out of my bathrobe.

After drying my bangs, I secured any loose hair into the ponytail. I sprayed my hair with Herbal Essences Naked Sheer Shine, which adds a bit of shine without silicones and smells a little like apple shampoo.  

In the original look, hair was unpinned once the hair was dry, but as my layers are a bit short and piece-y, I decided to leave mine pinned.

The Makeup

Makeup artists used NARS Skin Luminous Moisture Cream, Pure Radiant Tinted Moisturizer and Light Reflecting Setting Powder to give light to the models’ skin. The Matte Multiple stick was used on eyes and to contour cheekbones--Altai, Vientiane, and Cappadoce are different shades of bronze. It appears that the Matte Multiple is available starting in March, and I am so excited to try it, I can’t stand it.

In the meantime, I applied a BB cream to my entire face and highlighted my cheekbones with Benefit’s High Beam. 

I used Cover Girl Clean Glow Blush in Peaches just above the crease of my eye and blended it under my cheekbones. I covered my lips with a bit of foundation and applied a touch of Estee Lauder Pure Color Gloss in Blazing Coral.

The eyebrows aren’t completely finished in this shot.

The eyebrows aren’t completely finished in this shot.

As much as we all want to rush out and bleach our eyebrows, we can easily achieve a similar effect without the commitment. 

Start with an eyeliner or concealer pencil that matches your skin tone and fill in your brows with short strokes. The hairs will be coated by the waxy formula and start to blur the lines between brow and skin. 

Then use a spooly brush to apply a yellowish concealer. I used Laura Mercier Secret Camoflage in SC-3. As you brush on the concealer, stop to wipe away any product that gets on your skin. The cleaner you can keep the area around the brow, the more natural it will look. I mean, if you consider a bleached brow natural.

Then go scare the neighbor children!

Then go scare the neighbor children!

For the show, the models’ ponytails were tucked into the clothing, and they walked the runway with fairly straight faces. The lack of eyebrows will make anyone look a little moody, though.

This is just my resting face, y’all.

This is just my resting face, y’all.

However, with hair un-tucked and a little less sprayed-into-a-helmet, the look is a bit softer while maintaining that modern tomboy appeal. Stare off into the distance like a cyborg or someone in a Devo video.


I can’t say that I’ll be wearing this in public soon, but I’m very eager to discuss its pros and cons. Let’s hear it, ladies. Are missing eyebrows the new thing? Can we all let out a squeal about this Matte Multiple?