Cut cotton for a fraction of the price of beauty editor favorite Shiseido? Tiny tablets to soak in your favorite toner or serum for a customized sheet mask facial? Rows and rows of travel containers in every imaginable size for vacations and DIY projects?!
Muji is basically school supply shopping for your vanity, and I’m kind of obsessed.
Muji, which loosely translates to “no-brand” or “generic,” is like the Japanese Ikea--or a higher-end Daiso if you’re savvy about Japanese shops. All three stores sell dry goods and boast an impressively extensive sku list. But where Ikea definitely dominates the cheap furniture arena, and Daiso is great for plastic trinkets and popular Japanese goodies (it’s my go-to when I’m missing a certain brand of arare I grew up eating at home in Hawaii), Muji is where I stock up on chic, inexpensive staples. It’s a brick-and-mortar ode to the Japanese love of a spare aesthetic, miniaturized products, and, of course, lots and lots of little containers. And for those of you who don’t live near a Muji, there’s always online shopping.
Bypass the affordable fast-fashion sections and the actual school supplies and you’ll find beauty shelves stocked with an assortment of primping tools. And since the packaging is so understated, it’s a great place to pick up grooming products for the dude who balks at anything frilly (we all know that guy, right?). Muji carries skin care for every skin type in a variety of sizes, which makes the trial period easy.
Here are a few of my favorite Muji steals.
I mean, need I say more?
A perfect dupe for Shiseido's Facial Cotton, these also come unbleached if you’re into that kind of thing. Once you try these you’ll never go back to drugstore cotton balls.
Beauty Applicators And Containers
Toner Water And Sheet Tablet-Shaped Masks
These sheet masks come in little dehydrated tablets, which I soak in Muji's High Moisture Light Toning Water and wear on my face. I do not eat them, as the accompanying props might suggest.
I wear the mask around the house while talking about fava beans and Chianti to freak out my boyfriend. Two birds, one stone!
Until next time, Muji. And there will be a next time. What’s your favorite import store? The world must know.