Show of hands if you know that a shampoo with a "balanced pH level" could potentially damage your strands. No hands? Well, most of us know that the pH scale ranges from zero to 14, with zero being the most acidic and 14 being entirely basic, but the sweet spot for your hair is not in the middle. Our friends at Teen Vogue spoke with the founder of Acure (a hair, skin and body line that just launched at Target), who says the ideal pH for shampoo is 4 to 4.5. >>Visit Teen Vogue for full story
Balanced doesn't mean best.