No matter how many hair products I try, I just can’t seem to get away from the goodness of Davines. Before I found their products, me and my hair had given up hope. Damaged from years of bleaching, my mane was frizzy and hay-like, the sort of thing no one wants to run their fingers through (like, ever.)
But when I started using Davines, my hair was suddenly something that I wanted to touch, and my newfound enthusiasm made me a sort of unofficial saleswoman for the brand among friends and online.
In my mind, Davines can do no wrong--in fact, they continually do things almost too right. Case in point: the new Essential Haircare line.
Created with “respect for people, their values, and the environment we all live in,” the Essential Haircare line goes where no line has gone before. Not only is it specifically formulated for a range of hair issues (i.e. dryness, breakage, frizz) without sulfates or parabens, it has a whole new layer of sustainability behind it.
Davines has partnered with the Slow Food Foundation for Biodiversity on the Presidia Project. Basically, the foundation seeks to protect heritage plants that would otherwise go extinct by financially supporting over 10,000 farmers, so the plants can continue to be grown. But how does that relate to hair care, you ask?
Those Italian geniuses at Davines formulated each of the nine “families” in their new product line with a specific active ingredient from a Slow Food Presidium, meaning each product helps sustain a market that would otherwise flounder.
From Orbassano red celery and Noto almonds to Salina capers and Cartucciaru di Paceco melon, the nine products all include Italian heritage ingredients, and each “family” is connected to a specific farmer from a specific region.
The products also come in zero-impact packaging that’s food safe. Translation: You can use it to pack your lunches or grow cute little cacti after your conditioner is through. The Essential Haircare line itself is also produced with energy from 100% renewable resources. Oh, and need I mention how Davines has completely saved my hair?
Melu is my all-time favorite--no matter how split your ends and how tangled your tresses, it will sort them out and leave you with shiny goddess hair.
I also recently tested the “love” on my ultra-frizzy ex-boyfriend’s hair, and somehow his messy locks instantly turned into a gasp-worthy mane that made me squeal, “OMG you look like Harry Styles!” It was some serious hair magic.
In short, this stuff may seem expensive, but between the effectiveness, their awesome ethics, and this fantastic new food-saving initiative, I’d say it’s definitely worth the splurge.