Built from conception to bring Indian Ayurvedic beauty practices to the mass market, Aveda has stuck to its principles while also growing globally, and I just find that awesome. I love professional quality hair products, and when they are driven by naturals they're that much sweeter to me.
Using scientific findings about plant extracts and learning how to synergize them is Aveda’s calling card. The Invati series seeks to keep the hair that you have thick, healthy, and attached to your head.
What: Aveda Invati Exfoliating Shampoo and Thickening Conditioner
Intended users: For fine or thinning hair; targets scalp to grow healthier hair.
Intended results: To soften the hair of all who reach for its large, amber bottles.
Price/price per ounce: $28 each (6.7 oz. per bottle) / $4.18 per ounce
Notable inclusions and exclusions: Aveda centers its whole philosophy around plants and plant-based science to create beneficial hair products, and this formula has a lengthy list of active botanicals. There's no silicones and no sodium lauryl sulfate, but there are some substitute surfactants. Quite interestingly, both the shampoo and conditioner contain yeast extracts and creatine--making me think it may be like a treatment essence for your head.
Exfoliating Shampoo: The smell is SO divine! It's very spa-like, with deep herbal notes and a sprinkling of lavender that melts into a minty finish. The shampoo washes well with medium suds, but I would recommend pre-washing with a clarifying shampoo if your hair is extra dirty or greasy. The idea is to let all of the active ingredients and salicylic acid get a chance to exfoliate dead skin from your scalp and do their thang. After use, my hair felt soft and my scalp felt clean--in a way that I usually only feel on my face! And my hair didn't feel tangled or crispy before adding conditioner.
Rating: 3.5 out of 5 cat heart eye emojis
Thickening Conditioner: This has a similar scent to the shampoo, but with an even deeper herbal scent that's less sweet. I like when a thickening product has all the right ingredients, like panthenol and soy protein, but doesn’t add any visible grease or shine, which is where many go wrong. This nourished my hair and left it manageable but fuller. I had forgotten what fun it is to use a volumizing line since I usually just alternate moisturizing and protein-based hair products. A blow-out with no product turned out the perfect level of puffiness. I definitely recommend this to my fellow fine to medium girls, or anyone who needs a lift.
Rating: 3 out of 5 cat heart eye emojis
- What spa smells are your fave?
- Who else uses thickening shampoos and conditioners?
Photos: Darnell Scott